In plain English
Captions cover what is said. But a video also shows things a blind viewer cannot hear: a gesture, an on-screen number, a product detail the narrator does not mention. This rule fills that gap. You either add an audio description (narration in the pauses that describes the key visuals) or provide a full text alternative that covers both the words and the important visuals.
Who this is for
- Blind and low-vision viewers, who hear the audio but miss the picture.
How to check and fix it yourself
Watch your video with your eyes closed. Did you miss anything important that was only shown, not said? If so, it needs description. The simplest route for most stores:
Short product video → add a full text alternative on the page that
covers both the narration and the key visuals. ✓
More produced video → add an audio-described version. ✓If your narration already describes everything on screen (“here is the navy version, with the waterproof zip”), you may already meet it.
Where we can help
We review your videos and tell you which actually need description (many narration-heavy ones already cover the visuals) and the lightest way to comply. See our captions and ADA guide for the bigger picture on media.