In plain English
For many Deaf people, a signed language is their first language and written English is a second one they read less comfortably. Captions help, but a full sign-language interpretation of your video reaches them in their own language. This AAA rule asks for that signed version, shown in sync with the main video.
It is a high bar, and most stores meet the required A/AA media rules (captions and a transcript) first. This one matters most when video is central to how you sell.
Who this is for
- Deaf people who use a signed language as their primary language.
How to check and fix it yourself
If you rely heavily on prerecorded video with speech, consider commissioning a sign-language interpretation track. It is usually shown as an inset video of the interpreter next to the main content.
Product video with captions only. ✓ meets AA
Same video + a synced sign-language interpreter. ✓ meets this AAA rule
Where we can help
We tell you which of your videos already meet the required caption and transcript rules, and flag where a signed interpretation would add value for a heavily video-driven store. Media gaps show up on the common failures list.