In plain English
If you broadcast live audio with no video, like a live audio room or an audio-only launch event, deaf and hard-of-hearing people cannot follow it. This AAA rule says provide a real-time text version: a live captioner typing along, or, if you are reading from a script, the script published as text.
Most stores never run live audio-only content, so this often does not apply. Live video shopping streams fall under different (caption) rules.
Who this is for
- Deaf and hard-of-hearing people trying to follow a live audio broadcast.
How to check and fix it yourself
Do you ever go live in audio only? If so, arrange live captioning, or post the prepared script as text at the same time.
Live audio event → live captioner typing in real time. ✓
Reading a prepared script → publish the script as text. ✓
No live audio-only content → not applicable.
Where we can help
We identify whether you run any live audio-only content and, if so, what real-time text option fits your setup. It is a rare case but part of covering every media rule.