In plain English
Interruptions are things that jump in while someone is trying to use your page: a discount popup, a chat window that opens itself, prices that refresh and shift under your cursor. For people using screen readers or with attention and cognitive differences, these are deeply disruptive. This AAA rule says let people postpone or switch them off, unless it is a true emergency.
Who this is for
- Screen-reader users, whose reading is thrown off when content changes unexpectedly.
- People with attention or cognitive differences, derailed by sudden popups.
How to check and fix it yourself
Note everything on your store that appears or changes without the user asking. Give a clear way to dismiss or disable it, or do not auto-trigger it at all.
Newsletter popup on a timer, with a clear persistent close. ✓ (better: on click)
Chat window that auto-opens repeatedly, no off switch. ✗
Auto-refreshing content the user can pause. ✓Where we can help
We catalogue the auto-interruptions on your store, popups, self-opening chat, auto-refreshes, and flag those with no way to stop them. Aggressive popups also hurt conversion, so this often aligns with fixes that help sales.