In plain English
Long content is much easier to use when it is broken into labelled sections. This AAA rule says use real headings to introduce each section. That is not just visual polish: screen-reader users jump from heading to heading to skim a page, the same way you scan bold titles with your eyes.
The key word is real, actual heading elements (<h2>, <h3>), not text that is
merely made big and bold with styling.
Who this is for
- Screen-reader users, who navigate and skim by pulling up the list of headings.
- Everyone, who scans headings before deciding what to read.
How to check and fix it yourself
Break long pages (policies, guides, rich product descriptions) into sections, each starting with a proper heading in a sensible order.
<h1>Return Policy</h1>
<h2>How to start a return</h2>
<h2>Refund timelines</h2>
<h2>Exchanges</h2>Avoid faking headings with bold text, and do not skip levels (h2 to h4) arbitrarily.
Where we can help
We check whether your longer pages use a real, logical heading structure or just big-bold fake headings, and map the outline a screen reader would hear. Clean heading structure also strengthens your SEO.