In plain English
Abbreviations and acronyms are a quiet barrier. You know what SKU, GSM, or ETA mean; a first-time shopper or someone with a cognitive difference may not. This AAA rule says make the meaning findable, usually by spelling the term out the first time you use it, or wrapping it so the full form is available.
Who this is for
- People with cognitive and learning differences, who may not decode unfamiliar letters.
- Anyone new to your product category and its shorthand.
How to check and fix it yourself
Scan product specs, shipping, and policy pages for abbreviations. Expand each on first
use, or use the <abbr> element.
<p>Fabric weight: 180 <abbr title="grams per square metre">GSM</abbr>.</p>
<!-- or spell it out on first use -->
<p>Estimated Time of Arrival (ETA): 3 to 5 days.</p>
Where we can help
We flag unexplained abbreviations across your store and suggest where to expand them. It is a small change that makes specs and shipping clearer for every shopper.