In plain English
Dense, advanced writing shuts out a lot of people: those with dyslexia or cognitive differences, non-native speakers, and honestly, most shoppers in a hurry. This AAA rule says where your text is harder than a lower-secondary reading level (roughly ages 11 to 14), provide a simpler route to the same information: a plain-language summary, easier wording, or supporting visuals.
For a store this is rarely a burden, since plain product and policy copy sells better anyway.
Who this is for
- People with dyslexia and cognitive differences.
- Non-native speakers, and honestly everyone skimming on a phone.
How to check and fix it yourself
Run key pages (returns, warranty, complex product descriptions) through a readability checker. Where the grade level is high, add a short plain-language summary up top or simplify the wording.
Long, dense return policy → add a 3-line plain-English summary at the top. ✓
Complex spec block → a short "what this means for you" note. ✓Where we can help
We measure the reading level of your important pages and point out where a plain-English summary would help. Simpler copy lifts comprehension and conversion together, one of the clearest win-win fixes.