In plain English
Some words are spelled identically but mean different things depending on how you say them, “read” the book (now) versus “read” it (yesterday), “lead” a team versus a “lead” pipe. This AAA rule says where that ambiguity would confuse the reader, provide the pronunciation so the intended meaning is clear.
For an English-language store this almost never comes up, so it usually does not apply. It matters more in languages where pronunciation regularly changes meaning.
Who this is for
- Screen-reader users, when a mispronounced heteronym flips the meaning.
- People with reading and cognitive differences.
How to check and fix it yourself
Only relevant if you have words whose meaning genuinely turns on pronunciation. Where you do, add the pronunciation nearby or link it.
Ambiguous heteronym in body text → add pronunciation in parentheses. ✓
Standard English product copy → typically not applicable.Where we can help
We note any place where pronunciation genuinely affects meaning in your content, which for most stores is “none”, so you can confirm this one is not a concern. It rounds out the readability checks.