In plain English
The Level A rules stop specific surprises (focusing or changing a field must not suddenly whisk you elsewhere). This AAA rule broadens that to every big change: opening a new window, redirecting, or heavily rearranging the page should happen only because the user asked, or be switchable off.
Sudden context changes are disorienting for everyone, and genuinely stranding for screen-reader users who may not notice the page changed under them.
Who this is for
- Screen-reader users, who can be left lost when the context changes unannounced.
- People with cognitive differences, disoriented by unexpected jumps.
How to check and fix it yourself
Look for anything that changes context on its own: auto-redirects, self-opening popups, links opening new tabs silently. Make them user-initiated and announce new windows.
Auto-redirect after landing. ✗ let the user click through
Link opens a new tab, labelled "(opens new tab)". ✓
Popup opens on its own. ✗ trigger it on a click
Where we can help
We find automatic context changes across your store and flag the ones that fire without the user asking. Unexpected jumps also raise bounce rates, so fixing them helps engagement too.